Fresh cherries are a traditional remedy for alleviating the pain associated with gout and arthritis. Some research has shown that they help the body excrete excess uric acid, which causes gout, and also that certain phytochemicals present in cherries may combat the inflammation responsible for arthritic pain.
Anti-inflammatory drugs currently constitute the mainstay medical treatment for arthritis management, and consumers are always looking for natural alternatives, enabling them to reduce the amount of medication they are taking, and cherry products may prove to be an ideal and highly palatable adjunct.
Driven by global population ageing, bone and joint health is destined to become an important positioning platform. For the 32 markets covered by Euromonitor International's in-depth health and wellness research, sales of foods and beverages with a prime positioning focus on bone and joint health amounted to US$13.8 billion in 2010.
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