What a summer of sport it has been

What a summer of sport it has been. The Olympics were the pinnacle of human achievement as elite sport reached its zenith! Then came the Paralympics with some unbelievable performances that captivated the globe and brought a whole new audience to these amazing events! The triathlon in the Olympics has created a whole new army of fans.

Well now there’s a chance for everyone to get on to the triathlon bandwagon! There are 10 days to go until the Virgin Active London Triathlon gets under way at London’s Excel centre.

As usual –and because of its increasing popularity The London Triathlon Expo will run alongside the Virgin Active London Triathlon. The Expo is situated at around the finish line of the Triathlon Race and combines a great spectacle alongside some of the best products cycling, swimming and running has to provide. Many exhibiters are there showing their products and everything from nutrition to drinks to help everyone from the beginner to the more sophisticated participants.

Virgin Active Trialthlon 2011

Virgin Active Trialthlon 2011

The Expo is still free to enter, so even for those not competing who simply wish to watch the race or learn more about getting fit, the Expo is the ideal place to be. Relax with a coffee in the Café, listen to Triathlon experts, purchase the newest products on the market, update kit, have your swim technique analysed by expert swim coaches, get expert nutritional advice, watch the elite winners award presentation and see the emotion of thousands of athletes as they come down the final straight and cross the finish line.

Come and see Choose Cherries Visit Stand G60 at London Excel 22-23rd September to try Tart Cherry Juice for yourself! See how Tart Cherry Juice can make a difference to your post recovery regime! www.choosecherries.co.uk  or www.choosecherries.com

Triathlon Recovery

With the Olympics now featuring the Triathlon as one of its events the time is right to focus on getting in shape for the up and coming Virgin Triathlon event at London Excel in September.

Whether you are just starting out or are an experienced “campaigner” everyone will agree that the way forward is to not only exercise correctly but what you put in your body helps it deal with the rigours and after effects of intense training and even competition. Tart Cherries, in whatever format you can get them in, are not only powerful antioxidants but more and more research is beginning to show that Cherries have amazing properties which are only now beginning to be understood. The triathlon is the kind of event where tart cherry juice can be beneficial and can help recovery from these strenuous events.