Wednesday, 25 April 2012

Wow, what a fantastic response

What a fantastic response we have at the Excel Centre in London for the pre Virgin London Marathon Exhibition. During the four days over 22,000 samples of delicious tart cherry juice handed out to the general public and runners by our hand working stand staff.

Friday, 20 April 2012

Virgin London Marathon - Day 2!

Well it was a really eventful first day at the Virgin London Marathon exhibition with people from all over the world getting ready for Sunday’s race. Men and Women, Boys and girls, young and old, they were all represented and our stand at Choose Cherries was inundated with sampling requests as more people become aware of the benefits of drinking cherry juice and tart cherries in general. 

The race on Sunday is one of the world’s premier Marathon events and whilst international athletes will compete for the prestige of winning such a race, and the prizes on offer, many many more will smply be looking to prove a lot of personal points. Some are runninng in memory of a loved one, whilst others are using the race as a showcase for charity and are major fundraising opportunities.

Today - Friday - has been busier than yesterday and you can feel the buzz as the race looms ever closer!

Thursday, 19 April 2012

From Brighton to London

Last week the Brighton Marathon, this week the Virgin London Marathon

A great time was had by all at this years Brighton Marathon

Day 1 - Virgin London Marathon
This years Virgin London Marathon was opened by David Weir, the wimmer of the Virgin London Wheelchair Marathon 2012

The registration are is getting busy

Sampling cherry juice.

Wednesday, 18 April 2012

Virgin London Marathon - Come and visit us at Stand 520

Well today is the first day of the Virgin London Marathon exhibition at London ExCel –Docklands. The doors open at 11am and you can find us at Choose Cherries is on stand 520. WE CAN’T WAIT!

We are going to be sampling our cherry juice and making runners and sports fanatics aware of the great recovery qualities that cherries possess.

The organisers at Virgin reckon that today there will be around 15-20,000 visitors coming through the doors. So whether you are running in the race or not the exhibition is an opportunity that’s too good to miss for anyone interested in all things associated with running and fitness in general.

The 2012 Virgin London Marathon Exhibition will be the biggest ever as there has been an unprecedented demand from exhibitors to showcase their latest products and services. As well as all the major athletic brands there will be a multitude of other exhibitors and everything from everything from socks to global navigation devices to the latest niche products and nutrition-which is where we fit in. So come ad see the show and come and see us at the show. 

Tuesday, 17 April 2012

The Virgin London Marathon is almost here….

Wheelchair racing star David Weir and former boxer Michael Watson will open the Virgin London Marathon Expo at London Dockland’s Excel Exhibition Centre at 11am on Wednesday 18 April.
Held every year at Excel in London's Docklands throughout the registration process, the biggest and best venue in the country, the show attracts 70,000 visitors over its 4 open days. With 15000 visitors on the week days and 25000 on Saturday you may want to consider visiting in the week to avoid the rush on Saturday. Around 37,000 runners are expected to visit the Excel Exhibition Centre to register for the 2012 Virgin London Marathon before it closes at 5pm on Saturday.
Come and visit Choose Cherries us at the Virgin London Marathon Exhibition which is being held at the Excel Centre in London Docklands.

Public Opening Times

  • Wednesday 18 April 2012 11am until 8pm
  • Thursday 19 April 2012 10am until 8pm
  • Friday 20 April 2012 10am until 8pm
  • Saturday 21 April 2012   9am until 5pm

We look forward to seeing you there

Choose Cherries at the Brighton Marathon

Choose Cherries had a fantastic show at the Brighton Marathon Exhibition introducing Cherries to a whole new audience who simply weren’t aware of how good this fruit is for you in many ways.

Brighton Marathon

Well the Brighton Marathon has been and gone and what an event it was. The winner of the race was Peter Some of Kenya who set a new course record knocking more than four minutes off his old time, finishing the race in 2:12:01.

This year there was a new two-day format at the exhibition and it is believed that over 20,000 passed through the doors of the Brighton Centre to visit over 110 stands The exhibition was a showcase for running companies and brands specialising in running-related activities, as well as Marathon targeted nutrition which is why Choose Cherries decided to showcase its products and sample cherry juice. We had a very positive reception and interest in the great qualities that cherries possess.

These benefits include:

  • Reduce post-exercise muscle and joint pain.
  • Packed with powerful-antioxidants.
  • A natural anti-inflammatory.
  • Can help with the symptoms of gout and arthritus.
  • Natural cardiovascular benefits.

So you can get a feel of how the exhibition went and details of our stand so that you can visit us at the upcoming London Marathon Exhibition at The Exel Exhibition Centre from Wednesday 18th to Saturday 21st April.

Thursday, 12 April 2012


Well the final preparation stages of the Brighton Marathon are upon us! Choose Cherries is getting its gear and goodies packed in anticipation of what promises to be a great event in a superb location. Choose Cherries understand sthat there are going to be over 18,000 runners this weekend! That is a big event and the number of runners has more than doubled in less than 3 years! It just goes to show what a prominent and successful event it has become in such a short period of time. Great news for Brighton as well in these hard times as hopefully there will be great turnout to support the runners and give businesses a much need lift! There's also a great opportunity to take advantage of the fantastic event organisation and visit THE BRIGHTON MARATHON EXHIBITION where the great and good of sports fitness, training experts and new developments in sports equipment will be showcasing their wares! Choose Cherries will be here in the main stand HALL F41.

We'll be sampling cherry juice and giving away goodies!. We've also got some surprises on our purpose built site  Let us know what is going on in Brighton this weekend at the marathon.

Wednesday, 11 April 2012


Well ...we've been waiting for a good few months but come this Friday and Saturday 13th and 14th April we'll be standing at the Brighton Marathon Exhibition. We're going to be sampling loads of cherry juice which is now starting to get the recognition it deserves. Euromonitor research says that scientists have established that cherries and subsequently the cherry juice has a high antioxidant content which has been shown to to reduce muscle damage caused by intense strength exercise. What's more it helps speed up post -exercise recovery and improves performance.

Come and try the juice for yourself as we'll be sampling lots of it at the Brighton Marathon-we're on STAND F41 -  next week and the London Marathon 18th -22nd April. We've got a great stand at both events and you'll see our team members at the event with our distinctive Choose Cherries t-shirts! What's more we've got some great silicone wrist bands which look great!

If you're running in any of the Marathon events you may be interested in visiting You can not only find out more about cherries and just how good they are for you, but you could also win some great running gear!

Thursday, 5 April 2012

Help us to help you and have the chance to win some great prizes

Why not visit our new website for a chance to win some fantastic prizes. It's free to enter so what are you waiting for!

The website features some fantastic recipies for you to try, including:
Red Recharge Smoothie

Healthy Heart Pancakes and Cherry Sauce

Cherry Whole Grain Cereal Bar

While you are entering the competition you can 'help us to help you' by answer some simple questions. This will assist Dr. Glyn Howatson in his research into the awareness and benefits of Tart Cherries.

Wednesday, 4 April 2012

Coming soon at the Virgin London Marathon and Brighton Marathon

Pop along and say 'Hi'

During the start of the UK Marathon season, we will be exhibiting Tart Cherries at two of the UK's premier marathon events.  Why not visit our stand and say 'hi', sample some Tart Cherry juice and we will be able to explain their benefits and why they are so good at helping with training recovery.

2012 Brighton Marathon Stand F29 - Friday 13th & Saturday 14th April.

2012 Virgin London Marathon Exhibition Stand 520 at the London Excel Centre - Wednesday 18th to Saturday 21st April.

You can also pick up a trend wristband which features a link to our new website where you can win some fantastic prizes (more information tomorrow)

Tuesday, 3 April 2012

Sleeping pills are not the answer

Insomnia is a prominent health issue.

Euromonitor International's consumer health data show that calming and sleeping products were the eighth most popular type of over the counter medication purchased in 2011 at a global level.

In February 2012, the prestigious British Medical Journal (BMJ) published a study which is bound to send droves of consumers searching for natural alternatives to hypnotics, the medical term for prescription sleeping pills.

Cherries and cherry products could well play a part in satisfying the growing need for natural sleeping aids. In August 2011, the European Journal of Nutrition published another piece of research backing up cherries' sleep-enhancing properties. Tart cherries, like the Montmorency variety used in this study, contain high levels of melatonin, a substance intricately involved in the regulation of human sleep patterns. The researchers concluded that the ingestion of tart cherry juice concentrate did indeed improve sleep duration and quality in healthy men and women.