Virgin London Marathon - Come and visit us at Stand 520

Well today is the first day of the Virgin London Marathon exhibition at London ExCel –Docklands. The doors open at 11am and you can find us at Choose Cherries is on stand 520. WE CAN’T WAIT!

We are going to be sampling our cherry juice and making runners and sports fanatics aware of the great recovery qualities that cherries possess.


The organisers at Virgin reckon that today there will be around 15-20,000 visitors coming through the doors. So whether you are running in the race or not the exhibition is an opportunity that’s too good to miss for anyone interested in all things associated with running and fitness in general.


The 2012 Virgin London Marathon Exhibition will be the biggest ever as there has been an unprecedented demand from exhibitors to showcase their latest products and services. As well as all the major athletic brands there will be a multitude of other exhibitors and everything from everything from socks to global navigation devices to the latest niche products and nutrition-which is where we fit in. So come ad see the show and come and see us at the show. www.choosecherries.co.uk 

Brighton Marathon

Well the Brighton Marathon has been and gone and what an event it was. The winner of the race was Peter Some of Kenya who set a new course record knocking more than four minutes off his old time, finishing the race in 2:12:01.

This year there was a new two-day format at the exhibition and it is believed that over 20,000 passed through the doors of the Brighton Centre to visit over 110 stands The exhibition was a showcase for running companies and brands specialising in running-related activities, as well as Marathon targeted nutrition which is why Choose Cherries decided to showcase its products and sample cherry juice. We had a very positive reception and interest in the great qualities that cherries possess.

These benefits include:

• Reduce post-exercise muscle and joint pain.
• Packed with powerful-antioxidants.
• A natural anti-inflammatory.
• Can help with the symptoms of gout and arthritus.
• Natural cardiovascular benefits.

So you can get a feel of how the exhibition went and details of our stand so that you can visit us at the upcoming London Marathon Exhibition at The Exel Exhibition Centre from Wednesday 18th to Saturday 21st April.

Help us to help you and have the chance to win some great prizes

Why not visit our new www.choosecherries.co.uk website for a chance to win some fantastic prizes. It's free to enter so what are you waiting for!

The website features some fantastic recipies for you to try, including:
Red Recharge Smoothie

Healthy Heart Pancakes and Cherry Sauce

Cherry Whole Grain Cereal Bar

While you are entering the competition you can 'help us to help you' by answer some simple questions. This will assist Dr. Glyn Howatson in his research into the awareness and benefits of Tart Cherries.

Dr.Glyn Howatson joins the UK Tart Cherries Research Team

Dr. Glyn Howatson joins our research team.

Choose Cherries (UK) are very proud to announce that Dr. Glyn Howatson, PhD, ASCC, FHEA, FACSM of Northumbria University has joined our research team. Dr. Howatson is the Laboratory Director in the School of Life Sciences at Northumbria University.

Dr. Howatson, found that athletes who drank tart cherry juice recovered faster after marathon running than a placebo-controlled group.

Inflammation and oxidative stress caused by the Marathon race was also reduced in the cherry juice group.

His study concluded that cherry juice aided recovery following the marathon by increasing to antioxidative capacity, reducing inflammation and oxidative stress, hence aiding the recovery of muscle function.