The Red Recovery Routine

Sports dietitian Leslie Bonci, M.P.H., R.D. LDN, CSSD created the Red Recovery Routine to help athletes manage and minimize their pain – no matter what your fitness level.

 

Leanne Shear, co-founder, Rogue Female Fitness, runner and blogger: “In addition to being a coach and trainer, I am a serious marathon runner – and I can’t live without cherries! I am addicted to the muscle recovery, as well as the healthy boost of delicious carbs they provide post-run. Now my clients love them too. It’s a win/win!”

Thomas Tan, Ph.D., runner and blogger: “As a scientist immersed in inflammation research, and a regular participant in ultramarathons, I can attest the Red Recovery Routine has had a major impact in my recovery and performance.”

Virgin London Marathon - Day 2!

Well it was a really eventful first day at the Virgin London Marathon exhibition with people from all over the world getting ready for Sunday’s race. Men and Women, Boys and girls, young and old, they were all represented and our stand at Choose Cherries was inundated with sampling requests as more people become aware of the benefits of drinking cherry juice and tart cherries in general. 

The race on Sunday is one of the world’s premier Marathon events and whilst international athletes will compete for the prestige of winning such a race, and the prizes on offer, many many more will smply be looking to prove a lot of personal points. Some are runninng in memory of a loved one, whilst others are using the race as a showcase for charity and are major fundraising opportunities.

Today - Friday - has been busier than yesterday and you can feel the buzz as the race looms ever closer!

From Brighton to London

Last week the Brighton Marathon, this week the Virgin London Marathon

A great time was had by all at this years Brighton Marathon

Day 1 - Virgin London Marathon

This years Virgin London Marathon was opened by David Weir, the wimmer of the Virgin London Wheelchair Marathon 2012

The registration are is getting busy

Sampling cherry juice.



Virgin London Marathon - Come and visit us at Stand 520

Well today is the first day of the Virgin London Marathon exhibition at London ExCel –Docklands. The doors open at 11am and you can find us at Choose Cherries is on stand 520. WE CAN’T WAIT!

We are going to be sampling our cherry juice and making runners and sports fanatics aware of the great recovery qualities that cherries possess.


The organisers at Virgin reckon that today there will be around 15-20,000 visitors coming through the doors. So whether you are running in the race or not the exhibition is an opportunity that’s too good to miss for anyone interested in all things associated with running and fitness in general.


The 2012 Virgin London Marathon Exhibition will be the biggest ever as there has been an unprecedented demand from exhibitors to showcase their latest products and services. As well as all the major athletic brands there will be a multitude of other exhibitors and everything from everything from socks to global navigation devices to the latest niche products and nutrition-which is where we fit in. So come ad see the show and come and see us at the show. www.choosecherries.co.uk 

The Virgin London Marathon is almost here….

Wheelchair racing star David Weir and former boxer Michael Watson will open the Virgin London Marathon Expo at London Dockland’s Excel Exhibition Centre at 11am on Wednesday 18 April.
 
Held every year at Excel in London's Docklands throughout the registration process, the biggest and best venue in the country, the show attracts 70,000 visitors over its 4 open days. With 15000 visitors on the week days and 25000 on Saturday you may want to consider visiting in the week to avoid the rush on Saturday. Around 37,000 runners are expected to visit the Excel Exhibition Centre to register for the 2012 Virgin London Marathon before it closes at 5pm on Saturday.
 
Come and visit Choose Cherries us at the Virgin London Marathon Exhibition which is being held at the Excel Centre in London Docklands.

Public Opening Times

• Wednesday 18 April 2012 11am until 8pm
• Thursday 19 April 2012 10am until 8pm
• Friday 20 April 2012 10am until 8pm
• Saturday 21 April 2012   9am until 5pm

We look forward to seeing you there

Choose Cherries at the Brighton Marathon

Choose Cherries had a fantastic show at the Brighton Marathon Exhibition introducing Cherries to a whole new audience who simply weren’t aware of how good this fruit is for you in many ways.

Help us to help you and have the chance to win some great prizes

Why not visit our new www.choosecherries.co.uk website for a chance to win some fantastic prizes. It's free to enter so what are you waiting for!

The website features some fantastic recipies for you to try, including:
Red Recharge Smoothie

Healthy Heart Pancakes and Cherry Sauce

Cherry Whole Grain Cereal Bar

While you are entering the competition you can 'help us to help you' by answer some simple questions. This will assist Dr. Glyn Howatson in his research into the awareness and benefits of Tart Cherries.

Coming soon at the Virgin London Marathon and Brighton Marathon

Pop along and say 'Hi'

During the start of the UK Marathon season, we will be exhibiting Tart Cherries at two of the UK's premier marathon events.  Why not visit our stand and say 'hi', sample some Tart Cherry juice and we will be able to explain their benefits and why they are so good at helping with training recovery.

2012 Brighton Marathon Stand F29 - Friday 13th & Saturday 14th April.

2012 Virgin London Marathon Exhibition Stand 520 at the London Excel Centre - Wednesday 18th to Saturday 21st April.

You can also pick up a trend wristband which features a link to our new website where you can win some fantastic prizes (more information tomorrow)

Dr.Glyn Howatson joins the UK Tart Cherries Research Team

Dr. Glyn Howatson joins our research team.

Choose Cherries (UK) are very proud to announce that Dr. Glyn Howatson, PhD, ASCC, FHEA, FACSM of Northumbria University has joined our research team. Dr. Howatson is the Laboratory Director in the School of Life Sciences at Northumbria University.

Dr. Howatson, found that athletes who drank tart cherry juice recovered faster after marathon running than a placebo-controlled group.

Inflammation and oxidative stress caused by the Marathon race was also reduced in the cherry juice group.

His study concluded that cherry juice aided recovery following the marathon by increasing to antioxidative capacity, reducing inflammation and oxidative stress, hence aiding the recovery of muscle function.