Wednesday, 11 July 2012

Cherries - Buy 'em: DRIED!

Sweet Bing cherries are highly susceptible to bruising during international winter shipping, and your wallet may be bruised by their high winter price. They also lag behind tart cherries -- the version most often found dried -- in levels of vitamin C and beta-carotene.

"Beta-carotene is a building block for vitamin A, so it helps maintain healthy skin, bones, and immunity," Somer says.

Removing the moisture also makes dried tart cherries particularly concentrated in anthocyanins, which are potent antioxidants, she adds. Just be sure to seek out unsweetened versions so you don't get too much sugar.

  • Like a number of “superfruits”, cherries boast a formidable antioxidant content. However, it appears that they may have more specific health benefits to offer in a number of very promising growth areas, such as sports nutrition, pain management and combating sleeplessness.
  • Cherries more dynamic than blueberries and cranberries.
  • Luckily, in order to enjoy the taste and health benefits of cherries, consumers are not limited to eating them in their fresh state, but can resort to frozen, dried and powdered formats as well as drinking cherry juice. Needless to say, this inherent versatility is good news for a range of players engaged in the health and wellness industry.
  • Their high antioxidant content makes cherries and cherry products instant candidates for several health and wellness positioning platforms, including cardiovascular health, brain health and memory, beauty from within and anti-ageing. Being a rich source of carotenoids (which are grouped in with antioxidants) means that cherries potentially also lend themselves well to a vision health positioning.

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